My edition of this month’s What You Should Have Noticed article for Bad at Sports included the following headlines: At Julius Caesar, Torches Pass to New Management, Blackest Black, Genesis Art Supply Moving, Peanut Gallery Moving, Obituaries: On Kawara, Chicago Cultural Center Unveils DCASE Residency, and Theaster Gates’ Dorchester Artist Housing Open for Applications.

You can read the whole article here.

The Power of Sports on TikTok: How to Boost Your Reach and Connect with Fans

TikTok has taken the world by storm and it’s no surprise that sports enthusiasts have found a way to incorporate their love for sports into the platform. With over 1 billion active users, TikTok has become a key tool for sports teams, athletes, and fans to connect, share content, and boost their reach with new TikTok services from the Marketing Heaven. If you’re a sports enthusiast looking to leverage TikTok for your brand or personal account, here are some tips to get you started:

Create engaging content
TikTok is all about creativity and entertainment, so it’s important to create content that is engaging and relatable to your audience. Use popular music and hashtags to get your content noticed and participate in trending challenges to stay relevant.

Share behind-the-scenes moments
One of the most popular types of content on TikTok is behind-the-scenes footage. Fans love to see what happens off the field or court and get a glimpse of their favorite athletes’ personal lives. Whether it’s a team practice or a pre-game ritual, sharing these moments can help you connect with your audience on a deeper level.

Collaborate with other TikTok users
Collaborating with other TikTok users can help you reach a wider audience and increase your following. Reach out to other sports teams, athletes, or influencers and create a collaborative video that highlights both of your brands.

Use TikTok to promote events
TikTok can be a powerful tool for promoting upcoming events, such as games, tournaments, or charity events. Create promotional videos that showcase the event and encourage fans to attend or donate.

Engage with your audience
Engaging with your audience is crucial on TikTok. Respond to comments and messages, participate in live streams, and use polls to get feedback from your followers. This not only helps you build a loyal fan base but also helps you understand your audience better.

In conclusion, TikTok has become a game-changer for the sports industry, offering endless opportunities to connect with fans and promote brands. By creating engaging content, sharing behind-the-scenes moments, collaborating with other TikTok users, promoting events, and engaging with your audience, you can boost your reach and take your sports marketing to the next level.